It's no mystery why Fairy has been the UK's favourite washing up liquid for so long. It lasts longer and cleans better than anything else out there. Specially formulated to cut through grease and dirt, it makes washing up a doddle and leaves your pots and pans sparkling. What's more, you only need a little bit of liquid for an entire sink-full of dirty dishes. Lasting up to 50% longer than other brands, Fairy means great quality at great prices.